Real-time marketing activities can show that you are a reliable source of information and assistance
The last two years have seen a whirlwind of events and actions that have directly impacted consumers’ personal finances. The coming months are likely to bring more. The question is, how are you going to respond?
Responding quickly to current events that are relevant to your target market is vital to client service and prospecting. In other words, keep your eyes on the horizon and be ready to react. This is the heart of real-time marketing.
Inflation is one of, if not, the biggest concerns among Americans right now. With prices at an all-time high and no signs of relief on the horizon, your financial expertise can be a valuable prospecting tool.
Cryptocurrency is another red-hot topic these days. A study conducted earlier this year found that, for the first time ever, there are more Americans who own crypto than there are with savings accounts. While the recent Bitcoin crash has proven crypto to be a risky savings vehicle, you shouldn’t expect the crypto-craze to die out any time soon. Addressing this topic could be a great way to tap into the Millennial market.
Relevant, trending topics present you with an opportunity for conversation and engagement
When you come across something of interest to your consumer base, focus your content on the topic. Share articles on social media and through email. Offer your own thoughts and analysis via blog posts or videos. You could even go as far as to pick up the phone and call clients who could benefit from a one-on-one conversation about the subject. The point is to solicit immediate feedback or action from your audience.
May is Disability Insurance Awareness Month
Speaking of real-time marketing, there is still time to leverage Disability Insurance Awareness Month. This annual marketing campaign provides agents and advisors a good opportunity to discuss the benefits of incorporating a disability insurance policy into their protection mix.
IAMS is pleased to offer our Disability Insurance Prospecting Kit. This package contains a wealth of material for discussing disability insurance with prospects and clients, including:
- Consumer-facing DI guides explaining disability insurance basics, complete with stats and figures
- Agent sales guides from a trusted carrier
- Social posts and fillable forms from a trusted carrier
- A pre-approach letter to get the conversation going
