Staying connected with clients while social distancing rules are in place doesn’t have to be as challenging as it might seem. There are several digital conferencing platforms available that allow for real-time videoconferencing. One of those services – Zoom – has become by far the most widely used over the last month. Employed by everyone from schools to social circles, Zoom is an easy-to-use virtual meeting space that will help keep your business running during these unprecedented times.
The company’s website features several video tutorials to get you up and running in you need help. As intuitive as it is, using Zoom in a professional setting requires a few extras.
Webcam
Most laptops include a built-in webcam. These are fine for more casual settings, but typically lack the quality needed to make a good impression when videoconferencing with a client. A good webcam will boost the quality of your video enough to deliver a clean, quality picture for those on the other end of your meeting. A good webcam typically runs in $40 – $80 range. Higher-end models are available for $100 and up, if you want the extra bells and whistles (privacy shutters, low-light enhancements, etc.). Most webcams come with clips that you can use to attach to the top of your laptop or monitor. You might also consider a tabletop tripod if you prefer to have more control over the position and angle.
Microphone
Chances are your webcam will have a built-in condenser mic. Higher quality webcams come with higher quality mics. That said, your audio might benefit from an external mic. Just like the webcam, your mic plugs straight into your computer (through a USB port or headphone/speaker jack) and is ready to go. There are wireless options out there, but those lack the clean, crisp sound you’ll get from a wired mic. In terms of cost, you’ll see several mics for as little as $10. But to ensure quality audio, we recommend you look for something in the $20 – $30 range. For a little extra, you can find a good podcast-ready kit with a mic stand and windscreen.
Get up your virtual meeting space up and running for free by taking part in IAMS Virtual Sales Incentive. Qualifying producers could get a virtual meeting package valued at $500. This includes a free webcam and microphone, set up assistance and our new Virtual Business guide. For details, click here.
Presentation
Videoconferencing with a client is no different than an in-person. You need to look and act like a professional. This means you need to dress as you would for a day at the office, set up in a clutter-free environment, and be prepared with your client’s information on hand. You also want to make sure your meeting is conducted without any distractions. If there’s a television or stereo in the room, turn them off. Make sure your children, spouse, etc. know you’ll be unavailable for at least an hour, and keep pets out of the room. Interruptions can easily throw the videoconference off course, result in a frustrated client, and leave you looking unprofessional.
Again, Zoom is easy to use and can be accessed through your web browser. With a few clicks, you can quickly set up and start your meeting. For more on running your business in a digital environment, a recent video edition of Marketing Corner – Conducting Business Virtually – gives more valuable tips and resources.
