Make Market Volatility Work for You
If there’s one thing dominating the financial conversation in 2025, it’s uncertainty. After years of economic whiplash – from pandemic recovery and surging inflation to aggressive Fed hikes and now geopolitical instability – investors are running low on confidence.
Right now, inflation has cooled off from its peak but remains sticky. Meanwhile, interest rates continue to hover near 20-year highs, putting pressure on borrowing, spending, and retirement planning. The Fed’s “wait-and-see” stance has left investors unsure whether to expect a rate cut or more of the same.
And your clients? They’re feeling it.
- Retirees are anxious about outliving their savings as volatility eats into their portfolios.
- Pre-retirees are putting off big decisions like downsizing, relocating, and even retiring, because they’re unsure what tomorrow holds.
- Business owners and high-income earners are sitting on cash, unsure where to deploy it without risking loss.
- Even younger investors are asking, “Is this still the right time to be in the market?”
The result? Hesitation. Mistrust. Paralysis. But here’s the thing: Volatility isn’t just a risk; it’s a chance to prove your value.
This is your moment to show up with calm, clarity, and a plan. It’s your chance to present smart, strategic solutions that offer guarantees and protection, like fixed indexed annuities, MYGAs, and permanent life insurance – products that:
- Grow without market risk.
- Protect income regardless of market conditions.
- Help clients regain control and build confidence in their future.
And your marketing? It has to say all that, clearly, consistently, and convincingly.
Get the Edge with Our Market Volatility Survival Kit
We’ve created a powerful turnkey kit to help you turn market chaos into client conversations and close more business. The IAMS Market Volatility Survival Kit features tried-and-true sales strategies, an FIA index performance guide, and tools you can use to calm nervous clients and prospects, showing them the importance of playing the long game by using sound logic, not emotion, to guide their financial decision making. The kit includes:
- Shareable guides on dollar-cost averaging, managing risk in retirement, and the market cycle of emotions
- Analysis of the S&P 500’s bear market periods over the past 60+ years
- Agent and consumer guides on the Smooth Sailing strategy
- Prospecting materials including social cards, flyers, and more
With this kit, you’ll be equipped to lead with confidence, reassure your clients, and grow your business even when the market isn’t cooperating.
The IAMS Producer Academy is a three-day Life & Annuity training course certain to help grow your business and establish lasting relationships with clients, fellow agents, and your IAMS marketing team.
We are inviting the most motivated and ready-to-grow producers to join us June 4 – 6 in Omaha, Nebraska for this intensive sales training and networking event.
