The heat of summer usually brings a cooling-off period for financial professionals. It is not uncommon for advisors to experience a slump from June through August. With life returning to normal, people are ready to head out on vacation and enjoy some long-awaited summer activities.
We find ourselves in a situation where many people need financial services but are too busy and distracted to think about calling an advisor. From a business and marketing standpoint, this is a frustrating combination. Waiting things out is not an option, so how do financial professionals get through this slump?
Enhance Your Online Presence
Spend some time boosting your visibility on social media and writing or curating blog articles for your website. Use this as an opportunity to engage with prospects through educational content. With new and impending tax legislation, the ongoing financial consequences of the pandemic, and overall economic uncertainty, there is plenty of ground to cover. These are all topics that are already at the top of the minds of many people. Social media posts and drip emails covering these and other relevant subjects can be a powerful and engaging prospecting tool.
Brand Awareness
In a sense, brand awareness goes hand-in-hand with your online presence. But the focus here is more on your brand than prospecting. Think about things that set you apart from the competition. Do you cater to a niche market? Do you have a unique service or value? Is there anything about your background or personal life that makes you stand out, or more relatable to consumers? These are all factors that will make your brand unique and recognizable. Bring your best attributes to the forefront and incorporate them into your online content.
Seasonal Lead Magnets
This time of year presents a unique and effective opportunity to draw new leads into your funnel. Independence Day is approaching, and fireworks stands will be opening across the country. And what’s one thing people like more than fireworks? Free fireworks! Get in touch with a local stand and sponsor a raffle for a free bundle of fireworks. This one-time investment can bring in dozens of new leads. Keep reading for details on how you can get the resources needed to set up and promote your fireworks giveaway.
Reflect & Refocus
This might be a good time to take a close look at the first half of your year. How do your results match up with the goals you set for yourself? What are you doing right? What could you be doing better? Even the most successful advisors can benefit from a little self-evaluation. Reflecting on your strengths, weaknesses, wins, losses, and everything in between is a necessary step toward taking your business to the next level.
Turn to a Trusted Partner
If you are struggling through the seasonal downturn in business, just know that you are not alone. The challenges faced by many financial professionals inspired the IAMS team to put together an exclusive marketing kit that offers multiple ways to break through the summer slump.
The IAMS 2024 Summer Slump Kit includes a collection of our most popular marketing guides, along with additional lead magnet materials.
The kit includes:
- 24 Sales Ideas for 2024
- Off-Holiday Marketing
- Surviving the Summer Slump
- Grassroots Marketing Tactics
- Fireworks giveaway social images, flyers and entry forms
Click below to request your kit today.
