Today, record inflation and the biggest stock market slump since the onset of the pandemic are giving retirees good reason to be concerned about their portfolios. The downturn has wiped out an estimated $3 trillion from retirement accounts so far this year; recovery from the decline could take at least two years.
While people who are still years away from retirement can ride out the storm, others don’t have the luxury of waiting for the economy to improve. And with the prices of gas and consumer goods still well above normal, retirees are seeking some much-needed relief.
This is where you come in.
Real-Time Micro Campaigns
Most producers already have marketing campaigns centered on stock market activity, cost of living, and the overall economy. But with the current environment, you may want to put the brakes on your regular marketing activities and focus more on the news of the day. This is what we refer to as a “real-time micro campaign,” an often-discussed topic here on Marketing Corner.
A proactive marketing plan will include room for micro-campaigns. These are hyper-focused, multi-channel marketing efforts that aim to engage with a specific audience. In this case, the audience is just about anyone impacted by today’s volatile stock market.
Real-Time Resources
There are products available today that are designed to help consumers survive a volatile market and find much-needed tax benefits. Your clients are looking for ways to recover from losses and preserve their portfolio value for the future. To help you provide answers, IAMS has compiled an exclusive marketing kit to address volatility.
The IAMS Market Volatility Survival Kit includes:
- Our top bonus and accumulation FIA options to recoup market losses
- Point of sale pieces to prompt prospects to take action
- Details on our Smooth Sailing sales strategy
- Prospecting pieces and more
