Digital marketing is always evolving. This has been especially true over the last two years. As we move into 2022, many of the new marketing techniques we adopted early on during the pandemic have become commonplace. For agents and advisors specifically, there are a few trends that should play a huge role in your 2022…
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The effort you put in at the end of one year can have a significant impact on how you start the next. This is a good time for settling accounts, getting your books in order, and conducting holiday marketing activities. But what are you doing to prep for the beginning of the new year? While…
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If you’re reading this, it’s safe to assume you survived the Great Facebook Crash of Oct. 4, 2021. The massive outage took down Facebook, Instagram, and WhatsApp for roughly six hours. Like any other website or social media network, Facebook is prone to the occasional outage. While most are brief, the most recent crash was…
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Historically speaking, October has been a tumultuous month for the economy. This year will bring the 34th anniversary of Black Monday (October 19, 1987) and the 32nd anniversary of the Friday the 13th Mini Crash (1989). While the more recent financial crisis of 2008 played out over several months, much of the action – Lehman…
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The last year has seen a growing number of people recognize the need for life insurance, yet policy ownership continues to decline. That’s according to the 2021 Insurance Barometer Study published by LIMRA and Life Happens. Despite the decline, the COVID-19 pandemic continues to drive consumer awareness about life insurance. The growing ownership gap presents…
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Instagram has become a star in the world of social media marketing. Once used primarily as an image-sharing platform, the platform has made great strides toward becoming a valuable tool for businesses. But is it right for your business? Instagram Vs. Facebook There are reasons many producers might prefer a platform like Facebook over Instagram.…
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Podcasting is an often-overlooked brand awareness vehicle. Podcasts are of the most portable accessible forms of content available. People listen to them nearly everywhere they go – at home, the office, the gym, in the car. With podcast fans living in an estimated 50% of US homes, the opportunity is there to reach new consumers.…
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June 1st marks the start of Annuity Awareness Month. IAMS has been working diligently to advocate for and provide education about the use of annuities as a sustainable retirement vehicle. Those efforts are beginning to pay off in a big way. In conjunction with our partners at NAFA (the National Association for Fixed Annuities), IAMS…
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Seminars and workshops have been the cornerstone of new business for many in the financial industry. A room full of engaged prospects, ready and willing to hear how you can help them reach their goals can create multiple opportunities. Then the Covid-19 pandemic pulled the rug out from underneath this valuable marketing tactic. More than…
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Content that resonates with your audience is one of the keys to successful marketing. The social media team at the AARP put this Marketing 101 lesson to use recently with a campaign that turned (or banged) a few heads. In early March, the organization took to social media to celebrate the 35th anniversary of “Master…
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