The Value of Relationship Marketing

The relationship between you and the client is one of your most important assets. Focusing on loyalty and long-term engagement will almost always pay off more than “turn-and-burn,” sales-focused approaches. This is especially true today when people value experience, communication, and personality. Not only do they value these attributes, but they have also come to…

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Expanding Your Social Media Reach

Nearly every producer we work with here at IAMS uses some form of social media marketing. Maintaining an active presence on platforms like Facebook, LinkedIn, and even Instagram is vital for fostering your relationship with existing clients and name recognition. That said, the real value of social media lies in the opportunity to reach new…

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How to drive growth with real-time marketing

Today’s newspapers are filled with stories that might concern people saving for, or entering, retirement. Obviously, recent months of inflation and market volatility are still hindering people’s ability to build up their nest eggs. Even hotter off the press is the March 10 collapse of California’s Silicon Valley Bank, which has not only diminished confidence…

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Steel Sharpens Steel

The age-old adage “steel sharpens steel” illustrates how, by surrounding ourselves with greatness, we too can achieve greatness. This is the driving force behind the IAMS Life & Annuity Academy.  As IAMS’ first in-person event of 2023, the Academy brings together experts in the financial services space, including top producers, carriers, and industry leaders, to…

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Ascend to the Top

Ascend 2023 is officially in the books. IAMS’ third-annual virtual kick-off brought some of the top experts in the financial industry together in one place; we consider the event to be a great success and would like to thank everyone who made it possible. The presentations at Ascend covered a wide array of industry-relevant topics.…

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Ascend 2023 – Your Portal to Success

IAMS third-annual virtual kick-off event is right around the corner! Ascend 2023 brings together some of the best minds in the financial services space, and covers industry news, marketing strategies, sales concepts, and much more. Last week’s Marketing Corner introduced you to this year’s featured speakers. These three industry leaders – Nobel Prize winner Robert…

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