We have covered the history of CD replacement month at great length here at Marketing Corner. Traced back to the October 19, 1987 “Black Monday” stock market crash, this marketing opportunity comes around every April and October due to the product’s 6- and 12-month renewal periods. As a financial professional, you’re probably already familiar with…
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Historically speaking, October has been a tumultuous month for the economy. This year will bring the 36th anniversary of Black Monday (October 19, 1987) and the 34th anniversary of the Friday the 13th Mini Crash (1989). While the more recent financial crisis of 2008 played out over several months, much of the action – Lehman…
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Facebook is making significant updates to its ad policies for financial and insurance services. These changes focus on tightening targeting options and increasing transparency to comply with regulations and prevent misuse. For producers, these changes could mean a wrench thrown in their social media marketing gears. In 2021, Facebook rolled out a new ad classification:…
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When it comes to life insurance, many agents and advisors focus most of their efforts on consumers. This can be a wide-open market that consists of young families, those nearing retirement, and everyone in between. However, it would be a mistake to overlook the equally open territory of small businesses. Many business owners may not…
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Awareness campaigns and social media go hand in hand. No matter the topic, these initiatives would struggle to get off the ground without social media driving the conversation. And as many of you have already noticed, this month’s conversation revolves around life insurance. While the primary intent of Life Insurance Awareness Month is consumer education, this annual…
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In a rapidly changing world, the insurance industry faces the exciting challenge of catering to a new generation of consumers: Generation Z. The newest generation to enter adulthood, Gen Zers are already showing that they recognize the value and importance of life insurance. According to a study conducted last year by LIMRA, nearly half of…
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The life insurance need gap is growing in 2024. That’s according to a recent LIMRA survey that found more than 40% of adults reported having insufficient coverage. That same study revealed that interest and intent to buy life insurance are at all-time highs. So why aren’t more people buying policies? There are several common reasons…
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A marketing plan is a lot like a business plan. It organizes many aspects of your business and projects forward to specific, achievable goals. You can think of a marketing plan as part of your overall business plan or something that dovetails with your business plan. Having a written catalog of marketing goals is particularly…
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An advisor’s first face-to-face meeting with a prospect is, like all first impressions, very important. This is where your prospect gains a sense of you as a professional and service provider. If they leave the appointment confused or with a bad taste, they probably won’t park their retirement with you, no matter your years of experience or credentials.
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In the financial services space, leveraging data analytics for targeted marketing can be a game-changer in attracting more leads and prospects. By analyzing client data, producers can gain valuable insights that help tailor their marketing efforts to meet the specific needs and preferences of potential clients. Understanding Data Analytics Data analytics involves collecting and analyzing…
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