Social media never stands still. Internal changes, such as ad restrictions and revised targeting metrics, and shifts in user demographics can impact your social campaigns. To help you prioritize your 2021 social media marketing plan, we take a brief look at three of the most commonly used platforms and discuss the value each carries for…
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With every new year comes a laundry list of new trends that will impact the way many of you will do business. Emerging tech, demographic shifts, and changing culture all play a role in your life. As a producer and small business owner, you have already seen the new normal created by the COVID-19 pandemic.…
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The Social Security Administration announced this week a 1.3% increase in cost-of-living benefits for 2021. The new COLA boost is the second-lowest in the program’s history. Recipients will only see an extra $20 a month on their benefit checks. In the middle of a pandemic that has put the financial security of millions at risk,…
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Earlier this year, President Trump signed into law the Coronavirus Aid, Relief, and Economic Security (CARES) Act. This historic relief package allocates some two trillion dollars in aid to combat the economic impact of the ongoing coronavirus crisis. Anticipating the Cost The Congressional Budget Office estimates the CARES Act will add $1.7 trillion to the federal…
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Life Insurance Awareness Month is here. For this first Marketing Corner of September 2020, we thought it would be fun to take a break from the norm and share some strange, but true facts about life insurance. Pampered Pet Policies Most insurance carriers won’t allow you to directly name your cat or dog beneficiary. Because…
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Awareness campaigns and social media go hand in hand. No matter the topic, these initiatives would struggle to get off the ground without social media driving the conversation. And as many of you have already noticed, this month’s conversation revolves around life insurance. While the primary intent of Life Insurance Awareness Month is consumer education,…
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According to the 2020 Insurance Barometer Study, nearly half of American adults (46%) are without a life insurance policy. With the ongoing COVID-19 pandemic, the need for coverage is greater than ever. This fact is not lost on consumers, as 36% of participants said they planned on buying a policy in the next year. Not…
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In mid-July, the IRS issued a bulletin warning people of multiple tax scams targeting taxpayers, especially retirees. The “Dirty Dozen” list outlines several scams that people should be looking out for. “Tax scams tend to rise during tax season or during times of crisis, and scam artists are using pandemic to try stealing money and…
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Advisors can offer valuable information to protect their clients against phishing scams and cybercrime, both of which have increased during the COVID-19 pandemic
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Unprecedented times call for unorthodox responses. The COVID-19 pandemic has forced businesses to take a different approach to the way they market themselves and their services. By this point, most of you have adapted to the new way of doing business – video appointments, webinars, an increase in digital and social media marketing. In a…
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