When it comes to long-term care insurance, many producers focus their efforts on individual consumers. Understandable, given the value of LTCI in the face of rising long-term care expenses. However, it would be a mistake to overlook small businesses. Many business owners may not be aware of how long-term care insurance can be used to…
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The conversation about long-term care can be difficult. Many people have yet to consider the impact it can have on their retirement. Others do not want to accept that a time may come when they can no longer live independently. However, the truth is that nearly 70% of Americans will need long-term care at some…
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November is Long-Term Care Insurance Awareness Month. Like other “Awareness Month” campaigns (Life Insurance in September and Annuity in June), this presents an opportunity to discuss how a certain solution—in this case, LTC coverage—can fit within your clients’ and prospects’ retirement portfolios. The conversation about long-term care can be difficult. Many people have yet to…
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As a producer in the financial services space, your goal is to provide comprehensive solutions that address the full spectrum of your clients’ needs. While Medicare products serve an essential role in healthcare coverage, many clients nearing, or in retirement face additional financial concerns—namely, securing their income and ensuring their legacy. This is where cross-selling…
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The more than 68 million Americans who receive Social Security retirement benefits are set to receive a cost-of-living increase next year. The Social Security Administration (SSA) announced last week a 2.5% COLA boost for 2025. This is slightly lower than last year’s 3.2% increase but on par with current inflationary rates. The increase will see the average…
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We have covered the history of CD replacement month at great length here at Marketing Corner. Traced back to the October 19, 1987 “Black Monday” stock market crash, this marketing opportunity comes around every April and October due to the product’s 6- and 12-month renewal periods. As a financial professional, you’re probably already familiar with…
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Historically speaking, October has been a tumultuous month for the economy. This year will bring the 36th anniversary of Black Monday (October 19, 1987) and the 34th anniversary of the Friday the 13th Mini Crash (1989). While the more recent financial crisis of 2008 played out over several months, much of the action – Lehman…
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Facebook is making significant updates to its ad policies for financial and insurance services. These changes focus on tightening targeting options and increasing transparency to comply with regulations and prevent misuse. For producers, these changes could mean a wrench thrown in their social media marketing gears. In 2021, Facebook rolled out a new ad classification:…
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When it comes to life insurance, many agents and advisors focus most of their efforts on consumers. This can be a wide-open market that consists of young families, those nearing retirement, and everyone in between. However, it would be a mistake to overlook the equally open territory of small businesses. Many business owners may not…
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Awareness campaigns and social media go hand in hand. No matter the topic, these initiatives would struggle to get off the ground without social media driving the conversation. And as many of you have already noticed, this month’s conversation revolves around life insurance. While the primary intent of Life Insurance Awareness Month is consumer education, this annual…
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