For nearly 20 years, April has been recognized as National Financial Literacy Month. The timing couldn’t be better. Inflation is at an all-time high, the Federal Reserve just raised interest rates, and the economy is still in a state of tumult. Now more than ever, people need accurate and trustworthy financial advice. This is where you come in.
Most of you probably have a book of clients whose financial affairs are in good order and came to you for retirement and legacy planning. They obviously did so because you were able to prove your financial expertise during the prospecting stage. Financial Literacy Month is a good opportunity to use that expertise to reach a new group of prospects. There are a few different approaches you can take here.
Cross-Generational Marketing
Chances are, many of your clients have adult children (or will soon). These young adults might be starting families, buying their first home, or just looking to get an early start on their savings. An offer to provide some financial education can be a great way to bridge the generational gap and land new clients. As someone familiar to the family, you have a ready-made referral. And a successful appointment could lead to a long-time client who stays with you as they move through life.
Real-Time Marketing
Given the current state of our economy, financial literacy is vital. This is where real-time marketing can come into play. Content that discusses current events, such as inflation rates, can be a good client engagement and prospecting tactic. Share articles on social media and through email. Offer your own thoughts and analysis via blog posts or videos. You could even go as far as to pick up the phone and call clients who could benefit from a one-on-one conversation about the subject. The point is to offer education and advice at a time when people have reason to be concerned about their finances.
Taxes, Taxes, Taxes
Taxes are always a hot-button issue. And with the filing deadline right around the corner, they’re still at the top of many people’s minds. A client’s tax returns present an opportunity to take a deeper look at their financial situation and point them in the right direction. With this in mind, IAMS is offering some valuable resources designed to help you provide these comprehensive tax return reviews.
Our 1040 Overlay Kit is a great way for you to read a client or prospect’s in-progress or completed tax return. This complimentary tool helps you to identify financial protection and planning needs in an easy and effective manner.
The 1040 Overlay Sales Kit includes:
- Overlays for 1040 and Schedule A
- 1040 Guide for Tax Returns
- Case Studies
- Conversation Starters
- Updated Tax Tables
