Today’s newspapers are filled with stories that might concern people saving for, or entering, retirement. Obviously, recent months of inflation and market volatility are still hindering people’s ability to build up their nest eggs. Even hotter off the press is the March 10 collapse of California’s Silicon Valley Bank, which has not only diminished confidence in the US banking system but could cost teacher and school employee pension funds in multiple states millions of dollars.
These are just a few current events that could directly impact people’s finances. If recent history is any indication, the rest of 2023 is likely to bring more. The question is, how are you going to respond?
Responding quickly to current events that are relevant to your target market is vital to client service and prospecting. In other words, keep your eyes on the horizon and be ready to react. This is the heart of real-time marketing.
Real-time marketing is a strategy that focuses on delivering highly targeted, relevant, and timely messages to consumers. For financial advisors, real-time marketing can be a powerful tool to connect with clients and prospects, build trust, and drive business growth.
Here are some tips for making the most of your real-time marketing strategy:
Understand Your Audience
To deliver effective real-time marketing messages, you need to understand your target audience’s needs, interests, and pain points. Get a sense of how consumers are reacting to the news of the day, gather feedback from clients and prospects, and conduct surveys to gain insights into their preferences and priorities.
Leverage Social Media
Social media is a powerful platform for real-time marketing. It allows financial advisors to share updates and news in real time, engage with clients and prospects, and build brand awareness. Use social media platforms like Twitter, LinkedIn, and Facebook to share insights on market trends, debut new products and services, and interact with your audience.
Use Automation Tools
Automation tools can help financial advisors deliver real-time marketing messages quickly and efficiently. Use tools like email marketing software and marketing automation platforms to streamline your communication, deliver personalized messages, and track results.
Focus on Relevant Content
A real-time strategy is all about delivering relevant, timely messages that resonate with your target audience. Focus on creating high-quality content that provides value to your clients and prospects. Share industry news, market insights, and tips on financial planning and investment strategies.
Be Responsive
Real-time marketing requires responsiveness. Be available to respond to client queries and concerns in a timely manner. Use messaging apps, chatbots, and other communication tools to provide quick and personalized responses to client inquiries.
Real-time marketing can be a powerful tool for financial advisors looking to connect with clients and prospects, build trust, and drive business growth. By being responsive and engaging their audience as things unfold, financial advisors like you can continually optimize their real-time marketing strategy to deliver the best possible results.
