Nearly every producer we work with here at IAMS uses some form of social media marketing. Maintaining an active presence on platforms like Facebook, LinkedIn, and even Instagram is vital for fostering your relationship with existing clients and name recognition. That said, the real value of social media lies in the opportunity to reach new consumers.
Prospecting on social media can be tricky, but worth it in the end if you’re willing to play the long game. The key is to work on continually expanding your audience. A larger audience means more potential clients and a wider reach for your brand. Here are some tips on how financial advisors can expand their social media audience:
Identify Your Target Audience
Before you can expand your social media audience, it’s essential to know who you are targeting. By identifying your ideal client and creating buyer personas, you can tailor your social media content to resonate with your target audience.
Leverage Existing Relationships
Building a social media audience takes time, but you can speed up the process by leveraging your existing relationships. Encourage your existing clients and professional contacts to follow you on social media and share your content with their networks.
Optimize Your Social Media Profiles
Your social media profiles serve as the foundation for your online presence. Ensure that your profiles are complete, up-to-date, and visually appealing. Use keywords relevant to your industry and services to make it easy for potential clients to find you.
Produce High-Quality Content
Producing high-quality, informative content is essential for expanding your social media audience. Develop a content marketing strategy that addresses the pain points and concerns of your target audience. Consistently publishing relevant and engaging content will attract new followers and keep your existing audience engaged.
Engage with Your Audience
Engaging with your social media audience is essential for building relationships and expanding your reach. Respond to comments and messages promptly, participate in discussions and share relevant content from other thought leaders in your industry.
Use Paid Advertising
Social media platforms offer various advertising options that can help you reach a broader audience. By using targeted advertising, you can promote your content to people who are more likely to become clients.
Keep in mind that expanding your social media audience takes time, effort, and a well-executed strategy. By identifying your target audience, leveraging existing relationships, optimizing your profiles, producing high-quality content, engaging with your audience, and using paid advertising, financial advisors can effectively grow their social media audience and expand their reach.
Level Up Your Game
Beyond social media, there are numerous ways to take your game to the next level. IAMS is offering a front-row seat to motivated producers who are ready to make those moves. Applications are now open for the Summer Life & Annuity Academy.
This extraordinary event will provide you with three days of top-notch content, sales concepts, marketing materials, and tried-and-true sales techniques, along with the latest product updates from SILAC and American Life. You’ll also get insider tips from sales experts and top-performing producers on how to outperform your rivals in designing, placing, and retaining more business.
The IAMS Summer Life & Annuity Academy runs June 7 – 9 at our headquarters in Omaha, Nebraska. This all-expenses-paid session is limited to 40 producers motivated to expand their business. Click below to apply now.
