In today’s competitive marketplace, establishing credibility and trust is crucial for success. Clients seek advisors who are seen as experts, leaders, and trusted sources of information. Building thought leadership not only enhances your professional reputation but also attracts new clients and differentiates you from your competitors. Successful producers will explore these strategies that can help…
The relationship between you and the client is one of your most important assets. Focusing on loyalty and long-term engagement will almost always pay off more than “turn-and-burn,” sales-focused approaches. This is especially true today when people value experience, communication, and personality. Not only do they value these attributes, but they have also come to…
Nearly every producer we work with here at IAMS uses some form of social media marketing. Maintaining an active presence on platforms like Facebook, LinkedIn, and even Instagram is vital for fostering your relationship with existing clients and name recognition. That said, the real value of social media lies in the opportunity to reach new…
IAMS’ first in-person Life and Annuity Academy of 2023 isn’t in the books yet, but we’re already planning the next event. Those who won’t be attending the April Academy in Des Moines have a second chance coming right around the corner. In June, we are opening the doors of our Omaha office to a group…
The age-old adage “steel sharpens steel” illustrates how, by surrounding ourselves with greatness, we too can achieve greatness. This is the driving force behind the IAMS Life & Annuity Academy. As IAMS’ first in-person event of 2023, the Academy brings together experts in the financial services space, including top producers, carriers, and industry leaders, to…
At its core, Capital Transfer is the process of transferring a client’s assets to their beneficiaries in the most tax-efficient manner possible. Because they are allowed an unlimited transfer of assets to a spouse, Capital Transfer typically revolves around the transfer of assets to the next generation. Life insurance is a very common tool used…
Professional development is paramount to success. This applies to any line of work, especially to those in the financial services space. This has always been a fast-paced industry, but the past few years have thrown more wrenches into the proverbial gears than any of us have seen in a long time. Market volatility. Concerns of…
Ascend 2023 is officially in the books. IAMS’ third-annual virtual kick-off brought some of the top experts in the financial industry together in one place; we consider the event to be a great success and would like to thank everyone who made it possible. The presentations at Ascend covered a wide array of industry-relevant topics.…
IAMS third-annual virtual kick-off event is right around the corner! Ascend 2023 brings together some of the best minds in the financial services space, and covers industry news, marketing strategies, sales concepts, and much more. Last week’s Marketing Corner introduced you to this year’s featured speakers. These three industry leaders – Nobel Prize winner Robert…
Do you want to reach new heights in 2023? One of the first steps you should take is to seek out the advice of an expert in your industry. Ascend, IAMS’ third-annual virtual kick-off event, brings those experts together under one umbrella – featuring some of the best minds in the marketplace and covering industry…
