June is designated as Annuity Awareness Month, a campaign that serves to educate consumers on, you guessed it, annuities. Use this time to start the conversation with clients and prospects about how an annuity might help their retirement goals. Two big features of an annuity your clients might find appealing are: Of course, some consumers…
The average office worker receives more than 120 emails a day. Many of them are flagged as spam, which is exactly what you want to avoid if you expect any return on your email marketing campaigns. As inboxes become more inundated, email campaigns need to become more focused and more relevant to stand out. Unfortunately,…
As a producer, you know that seizing every sales opportunity is crucial for growth and success. Yet, even the most diligent among us can miss valuable prospects hidden in plain sight. While traditional methods of client acquisition are essential, there are often overlooked avenues that can significantly enhance your client base and revenue streams. Keep…
Client communication is vital to a successful business Effective client communication lies at the heart of successful financial advisory relationships. As a financial advisor, your ability to build trust, maintain regular contact, and convey complex financial concepts in a clear and understandable manner is crucial. Here are some proven tips and best practices to elevate…
Disability insurance is perhaps one of the most overlooked, yet valuable, products available to consumers. According to the Council for Disability Awareness, roughly 51 million working adults will have nothing but Social Security to rely upon should an injury or medical condition leave them unable to work for an extended period of time. Those who…
The US Department of Labor announced this week that the new fiduciary rule, first revealed late last year, will indeed take effect in the coming months. This is in the face of fierce pushback from the insurance industry due to how dramatically it will impact how independent advisors do business with any qualified money sales.…
Tax day has come and gone. Whether tax planning is among your specialized services or not, you should at least be discussing the impact taxes will have on your clients’ retirement income. The tax-planning conversation can also be a useful prospecting tool. The question is, are you leveraging this opportunity? You are already aware of…
Marketing tips to help advisors write more business by overcoming some of the most common annuity objections and misconceptions.
April is one of the biggest months for CD renewals. Despite low returns, untold amounts of money will roll back into CDs. This means lower spending power for those who rely on CDs for savings vehicles. So why are so many consumers willing to renew rather than replace? Reasons for Renewal Simply put, it’s convenient…
April and October are traditionally known as CD replacement months, a designation that traces back to the October 19, 1987 “Black Monday” stock market crash. Investors, scrambling to protect their assets from the collapsing market, found safe harbor in Certificates of Deposit. The event left an impact that can still be felt decades later. As…
