Branding is one of the most important aspects of your business. Your brand is how people recognize, identify with, and perceive your company. In marketing terms, a brand is typically defined as a “concept that helps people identify a particular company, product, or individual.” A brand is more than a logo and slogan. These are only two pieces of a much bigger puzzle. Overall, it is your brand that helps make that emotional connection with consumers and could ultimately make or break your business.
Creating Your Brand
There are many things to consider when creating your brand. First and foremost, you need to think about who you want to connect with. Your target audience will determine the look, feel, and voice of your brand. As an advisor, you probably already have a good sense of who your consumers are. But how well do you know them? What do they need and expect from a business like yours? What challenges do they face? Answering these questions will help create a brand that your consumers can trust.
Your mission statement is another important part of your overall brand. Why did you start your business? What can you offer that your competitors cannot? This piece of the puzzle needs to clearly communicate your unique values, qualities, and benefits.
The Visual Aspect
You only get one chance to make a first impression. Make it count. The visual aspects of your brand need to immediately catch the consumer’s attention. Your visual elements – logo, color scheme, tagline/slogan, typography, photos, etc. – will serve as the face and personality of your brand. They determine how your consumers will perceive your business, and you as a professional.
Consistency is key when it comes to the visual aspect of your brand. This applies to your website, social media, ads, physical materials, and any other medium you put out to the public. This is how you establish brand awareness and recognition.
Unless you have a side gig as a graphic designer, this piece of the branding puzzle is better left to a professional: someone experienced in creating clean, quality imagery that reflects your values and personality as a business owner.
How Strong is Your Brand?
Establishing a strong, relatable brand can be challenging. But it is vital for the success of your business. Do you need help building your brand? The IAMS Creative Team works directly with you to gain a full understanding of your ideas, concepts, and company. Our goal is to help you develop a unique and recognizable brand identity so you can focus on doing business.
Get in touch with IAMS for a comprehensive marketing analysis and learn how we can help grow your business. Call (800) 255-5055 or email contact@iamsinc.com.
From Branding to Booming
Let’s say you’ve already established your brand. What next? Motivated producers are always on the lookout for new resources designed to grow their businesses. Look no further! The IAMS Q1 newsletter is hot off the press. Grab your copy of the digital edition today for a wealth of information, including:
- Ascend Recap: Our virtual kick-off event provided a full afternoon of industry insights and in-depth financial analysis from the experts
- Life Insurance as an Asset Class: Compare Indexed Universal Life and Whole Life and their uses within a comprehensive retirement plan
- 24 Sales Ideas for 2024: Dive into the unknown with new and proven marketing strategies
- Updated Tax Facts Guide: Get the latest numbers and important deadlines
- The New Era of Roth Conversions: How to embrace the surge in popularity of these tax minimization tools
- FederalBridge: IAMS’ newest program for independent agents gives you cutting-edge tools to succeed in the federal market
