The value of incorporating video into your overall marketing strategy cannot be understated. No matter the platform, video outperforms every other advertising medium by a longshot. The answer to why video marketing is so effective can be summarized in one word – psychology. Televised messages have become commonplace. We tend to look for those connections…
The term “social media” is often thought to be interchangeable with Facebook. The association is for good reason. Facebook is arguably the most popular social platform out there and used by businesses across every industry imaginable. But that doesn’t mean it holds the most value. Advisors casting their nets for bigger fish would be wise…
Marketing efforts that make an emotional connection can be one of the most effective ways to capture consumer attention and leave a lasting impression. Do you remember the movie “Old Yeller?” Of course, you do. And you also know why you’ll never forget watching the film. A boy and his dog. Love and loss. Life…
Whether you love it or could live without it, Facebook is one of the most effective digital marketing tools financial professionals have at their disposal. The platform is a one-stop-shop for targeting prospects and new leads across multiple demographics. However, Facebook is only effective when used strategically. Are you getting the most from your Facebook…
The good news is there is an income rider for almost any income need; the bad news is that sifting through the options to find the best fit for your client’s need can be cumbersome and time consuming. IAMS has the solution to save you time and make your clients money! Call 800-255-5055 and ask…
To be successful you know that you need to be prospecting all the time, but are you missing an important link in todays tied together world? For example, one of your prospects is intrigued about your services, but would like her family’s input before working with you — they search for your website. A second…
The exchange-traded-fund industry is being shaped by a new paradigm — not active vs. passive. It was the image of dart-throwing monkeys that got me. I would like to think it was the analytics, the white papers or even the raw performance data of active managers over the years. But if I’m being honest, it…
Why Single Premium? Seniors are tired of low returns, high risks and many are seeking ways to recreate lost wealth for their heirs. Some need benefits for nursing or home health care but want to reap these rewards without the usual underwriting hassles and concerns. Some single premium life products provide an alternative to clients…
Every Tuesday morning at 7:45 your IAMS team here in Omaha gathers for a quick review of the results from the previous week and to exchange recent challenges and successes across the company. It never fails that we have some great news to share and at least an opportunity or two to do a better…
As I talk to our independent producers, many are concerned they are leaving business on the table and missing potential client benefits by not offering managed money solutions. It’s a tough situation. Agents often specialize in selling life and annuity products, however that specialization frequently leaves them without a securities license. A client utilizing an…
