Life Insurance Awareness Month is here. For this first Marketing Corner of September 2020, we thought it would be fun to take a break from the norm and share some strange, but true facts about life insurance. Pampered Pet Policies Most insurance carriers won’t allow you to directly name your cat or dog beneficiary. Because…
Awareness campaigns and social media go hand in hand. No matter the topic, these initiatives would struggle to get off the ground without social media driving the conversation. And as many of you have already noticed, this month’s conversation revolves around life insurance. While the primary intent of Life Insurance Awareness Month is consumer education,…
According to the 2020 Insurance Barometer Study, nearly half of American adults (46%) are without a life insurance policy. With the ongoing COVID-19 pandemic, the need for coverage is greater than ever. This fact is not lost on consumers, as 36% of participants said they planned on buying a policy in the next year. Not…
In mid-July, the IRS issued a bulletin warning people of multiple tax scams targeting taxpayers, especially retirees. The “Dirty Dozen” list outlines several scams that people should be looking out for. “Tax scams tend to rise during tax season or during times of crisis, and scam artists are using pandemic to try stealing money and…
Advisors can offer valuable information to protect their clients against phishing scams and cybercrime, both of which have increased during the COVID-19 pandemic
Unprecedented times call for unorthodox responses. The COVID-19 pandemic has forced businesses to take a different approach to the way they market themselves and their services. By this point, most of you have adapted to the new way of doing business – video appointments, webinars, an increase in digital and social media marketing. In a…
IAMS, Inc. is very excited to announce that our organization is now a premier partner of NAFA, the National Association for Fixed Annuities. NAFA has been a crucial advocate in our industry. If you are not familiar with NAFA, you are certainly familiar with their efforts, such as their federal advocacy wins in defeating SEC Rule 151A and the…
The COVID-19 pandemic has taken a dramatic toll on the life insurance market. Between safe-at-home orders and changes to the underwriting process, policy sales have had dropped over recent weeks. According to MIB Group, overall application activity for April was off -5.5% compared to March. This marks the second consecutive month to see a decrease…
With the COVID-19 pandemic impacting the lives of everyone, it’s important that we all recognize the value of communication. At IAMS, we believe this is the most vital part of a strong relationship. The relationships between producers and their clients, as well as the relationships between our team and your business. While the last several…
Social distancing guidelines have forced many businesses to take a different approach to the way they operate. Working from home and conducting business online have become the new normal. At IAMS, we take pride in the efforts we have to keep our team safe and healthy, while still offering the same level of support and…
